who are we
Founded in 2004, BRANDS International is a
UAE-based fashion group that stands at the forefront of the
region's retail industry, curating a diverse portfolio of
premium fashion brands. With a deep-rooted understanding of the
GCC market, we operate across the UAE, Qatar, and Saudi Arabia,
delivering a seamless omni-channel experience that blends
tradition with modernity.
With 40+ retail stores, a strong digital presence across all our
brands, and a workforce of over 500 multicultural professionals,
BRANDS International is committed to redefining
fashion for every market segment. Our portfolio includes
signature brands such as
DKS, Jack Morgan, Francisco Tolli, Mosaique, Alberto
Paolucci, and SOLO, each designed to cater to the unique preferences of our
customers.
Our remarkable growth and industry leadership are a testament to
the vision of
our founder, Mr. Dorgham Kamel Shaaban, whose
dedication to quality, innovation, and customer-centricity
continues to shape the future of fashion in the region.
our approach
Our approach to fashion is driven by a commitment to innovation while staying attuned to the needs and lifestyles of our customers. Every collection is thoughtfully designed to deliver style, quality, and versatility, ensuring that fashion remains both accessible and relevant. We aim to redefine perceptions, proving that great fashion is about craftsmanship, confidence, and individuality, not just exclusivity.
design expertise
Guided by the hands-on leadership and decades of expertise of our founder, our in-house operations blend craftsmanship, innovation, and customer insight. Our design team combines exceptional talent with real-time data-analyzing sales, gathering daily store feedback, and tracking industry trends-to create.
customer first
Our customers are at the heart of everything we do. We deliver a seamless shopping experience online in-store-by understanding their needs and lifestyles. Each collection is thoughtfully curated for craftsmanship, durability, and timeless style. Our dedicated team ensures personalized service, expert guidance, and ongoing support to enhance every customer's journey.
brand experience
Our philosophy is simple-deliver an elevated shopping
experience, both in-store and online. We continuously enhance
our flagship locations in prime retail destinations while
redefining e-commerce with high-fashion editorial content that
inspires and engages our customers.
Seamlessly integrating brick-and-mortar and digital retail, we
invest in beautifully designed spaces both physical and
virtual-that blend architectural form, intuitive layouts, and
innovative technology. Every touchpoint reflects a cohesive
brand experience, ensuring a seamless and inspiring journey for
every customer.